Words & questions by John Streit. Answers by Chris Todd. Images Courtesy Isurus Wetsuits.

Compression. Design. Material. These three words are at the core of Isurus Wetsuits’ unique approach to producing some of the world’s finest-quality surfing wetsuits. Inspired by compression suits worn by top athletes in mainstream and Olympic sports, Isurus is surfing’s first wetsuit company to utilize this technolohy. The suit is lined with a specially woven material that helps improve circulation and thus boosting the surfer’s warmth and flexibility. The cut of the suit is anatomically designed to create compression — which Isurus calls Exoskeleton Muscle Support — and allow maximum range of motion when paddling and riding. One of the more unique design elements of the suits is the Forward Propulsion System, which uses a thick chevron print which decreases drag through the paddle stroke. As far as materials go, the limestone-based Yamamoto neoprene is arguably the highest-quality rubber in the world. With all the other high-end features one would expect from a suit of this caliber like taped interior seams and innovative entry systems. We recently caught up with our local Isurus sales rep Chris Todd for more insight into this premium wetsuit offer. Check out the lineup in our webstore by clicking here.

 

wetsuit-web-ad-1200-148

S&A: How did your relationship with Isurus Wetsuits begin and what made you a believer in their products?

CT:  I have always been intrigued with wetsuit technology and finding the next best neoprene and design. I have a friend in the surf industry, who worked for Analog at the time, and Isurus was making suits for their team riders. He mentioned to me how good the suits were, so I proceeded to reach out to Isurus. They sent me a suit, and from the first session wearing it I was a believer. It was a good fit between Isurus Wetsuits and Lost Surfboards, two premium products.

S&A: Describe the compression technology utilized by Isurus and how it increases warmth and performance.

CT: Basically the suits are lined with a special woven material that helps you get oxygen rich blood to your muscles.  That helps maintain body heat and energy levels to keep you in the water longer with the added warmth and extra energy.

S&A: Yamamoto neoprene is world-famous for it’s outstanding quality, but what makes this rubber stand apart from the rest?

CT: It’s lighter in the water than any suit on the market.  It doesn’t absorb excess water because of the closed cells making it more buoyant as well.  It also dries faster than all other brands.

S&A: It seems as if Isurus took a very scientific approach when it came to their R&D. What inspired the brand founders to break away from the mold to create these suits?

CT: I think they were going for a different approach by studying triathletes and competitive swimmers, along with surfing in the coldest water possible while keeping up your highest performance levels. They definitely are using similar design aspects that swimmers use in wetsuits.  At the end of the day, we are paddling a majority of the time.

S&A: Of course, all of the said R&D, design and material positions Isurus at the top of the market in terms of price point. Convince our customers why a Isurus wetsuit is worthwhile investment.

CT: Customers will pay for the best product. Look at Apple, they are a premium product for several reasons. I think Isurus has taken a page out of their book: Pay slightly more for an Isurus suit — which are comparable in pricing to Patagonia, Xcel, etc. — and you get a suit that will keep you in the water longer, enhance your performance and, at the end of they day, the lifespan of the suit is increased versus the other brands. Also, the fit is literally a custom fit and will remain that same fit throughout the lifespan. As long as the customer takes care of the suit by washing it with fresh/cold water and hanging it over a railing. Hanging a suit once it’s wet by a hanger is actually a hindrance to the suits.

Isurus' limestone-based Yamamoto neoprene is the least porous on the market, making it the lightest wetsuit when wet.
An Isurus suit flipped inside-out shows the compression paneling, which is outlined by the thermal-taped interior seams.
Hank Gaskell puts all of that R&D to a field test.

Leave a Reply